Let me tell you why I want to bring dopamine dressing to everyone I can.
As a child I was intrigued by how clothing can share your personality at just a glance. After discovering my love for fashion I struggled to find clothing that fitted not only my love for colour but my shape.

I pursued a bachelor of fashion design in hopes I would somehow learn the secret of how fashion worked, expand my skills and crack the code to clothing that fits.

Graduation and 3 years of industry experience later, I discovered just how many others on social media felt excluded by fashion as much as I did. I also grappled with learning about the negative impacts that fast fashion has on the environment and the people who make it. It all left me questioning why does fashion have to be like this?

This frustration inspired me to be brave (maybe a little unhinged) and bold enough to say screw it!

I took all my money and experience and made the colourful, size inclusive, ethical, eco-friendly brand we were all craving. Clothing that screams joy and flatters your shape so you can fully express your creative self.

xoxo - Danni
Ps. There is nothing I love more than seeing you wearing my colourful creations - Tag me in your photos so I can be your biggest fan!